Anheuser-Busch unleashed full-page ads in several significant US newspapers today — a defensive response to allegations that the brewer intentionally overstates the alcohol content in several of its popular beers.
Fighting back, the company reportedly released the new advertising campaign in 10 major news publications on Sunday, including such media titans as the Chicago Tribune, the New York Times, the Houston Chronicle, and the Los Angeles Times.
According to an article by Bloomberg, the full-page ads feature a can of drinking water along with the following slogan:
“They must have tested one of these. We take no shortcuts and make no exceptions. Ever.”
Anheuser-Busch, who donates drinking water to the American Red Cross for disaster relief efforts, appears to be directly addressing allegations brought forth in a federal lawsuit last week.
As previously reported in The Inquisitr, a $5 million class-action litigation was filed against the company by consumers in California, Pennsylvania, and New Jersey.
The lawsuit alleges that Anheuser-Busch consistently waters down its finished beer products as a cost-cutting measure. The brewer is accused of intentionally misrepresenting the alcohol contents on its labels, a direct violation of state statutes on consumer protection.
According to a report by Reuters, brands by Anheuser-Busch that are at the center of the lawsuit include Budweiser, Michelob, Michelob Ultra, Hurricane High Gravity Lager, King Cobra, Busch Ice, Natural Ice, Bud Ice, Bud Light Platinum and Bud Light Lime.
As the world’s largest brewer, Anheuser-Busch comprises a reported 39 percent of the beer market. The company vehemently denies allegations that it sells watered down beer products to its consumers. Peter Kraemer, the company’s vice president of brewing and supply, expressed the following in a statement:
“The claims against Anheuser-Busch are completely false, and these lawsuits are groundless.”
Do you think the Anheuser-Busch full-page ad campaign will sway beer consumers in its favor?