An animated advertisement by St. John Ambulance in the U.K. demonstrating how to save a choking infant, has been credited for saving the lives of 36 babies following its January debut.
The 40-second video, "The Chokeables advert: Save a Choking Baby," has since garnered up to 29 million views. And was brought into fruition after a survey of 4,000 parents showed that nearly 80 percent (or four in five parents) had no idea what to do if their baby began to choke.
The researchers also found that more than 70 percent of parents who said they knew the correct first aid technique to save their choking child were wrong in their answer.
According to Huffington Post U.K., one parent, Becca Henson, was able to able to save her infant son's life after she saw the video.
"When my baby son Jax started choking it was an especially scary moment as he had required resuscitation when he was born and he's had trouble getting rid of the mucus in his lungs in the past," Henson said.
"On the 21st January 2015 I was sat on the sofa with my 12-week-old baby boy asleep in my arms when suddenly he started making a strange noise and started to go a funny colour.
"It became very clear quickly that he was choking on something. I'd seen the St. John Ambulance advert a few days earlier so I flipped my son over on to my leg and after the third back slap I gave him he coughed.
"My dad checked his airway and luckily the obstruction cleared - my son had been sick in his sleep," she shared.
"If I hadn't seen that advert I'm not quite sure how I'd have reacted but thankfully I had so I knew what to do straight away."
Another mother, Tamar vellacot, was also able to stop her infant from choking after watching the advert.
"I know first-hand how terrifying it is to see your baby choke, but I'm so glad I remembered what to do from The Chokeables video," Vellacot shared.
The animated video, which features a peanut, a princess doll, a pen lid, and a Jelly baby, was voiced by Sir John Hurt, David Williams, Johnny Vegas, and David Mitchell.
To raise further awareness after the success of the video, the first aid charity has since released a free e-book titled The Pen That Lost His Lid, which follows the same characters as they venture on a quest.
"We're thrilled that people have been sharing the ad with their family and friends, and the fact that children have been saved from choking is just incredible," says Sue Killen, chief executive of St. John Ambulance.
"These stories are living proof that life-saving first aid can be quick and easy to learn, and once you know what to do, you have the confidence to take action quickly and potentially save a life."
[Image via St John Ambulance/YouTube]