Taylor Swift has been planning her so-called “new era” of music for a long time. The singer recently revealed — in a new interview with Entertainment Weekly for the cover of their May music issue — that she dropped the very first Easter egg regarding her seventh album (dubbed TS7) in a music video, in March of 2018.
Swift let the hint slip when she spoke about the infamous “palm trees” Instagram post, one she had shared back in February. As fans know, the 29-year-old singer shared an edited photo of a California skyline filled with white stars. In the lower half of the image were a cluster of seven green palm trees. The infamous post kicked off a series of similar cryptic photos, many of which fans believed to be a countdown of sorts.
“I posted that the day that I finished the seventh album. I couldn’t expect [my fans] to know that. I figured they’d figure it out later, but a lot of their theories were actually correct,” she said of the palm tree photo.
Of course, the posts never amounted to anything in the end, but Swift did admit there was an important reason for their existence — they signified the beginning of her new era.
“Those Easter eggs were just trying to establish that tone, which I foreshadowed ages ago in a Spotify vertical video for ‘Delicate’ by painting my nails those [pastel] colors,” Swift said, according to PopSugar.
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Thank you for such a wonderful experience @EntertainmentWeekly - I loved getting to shoot with @peggysirota and talk with @alexsuskind (yep I said it, I did an actual interview with a human journalist!! ????) Wanted to rep as many things/people I love on the jacket ???? and more in the interview. Hair by @riawna -Make up by @BrettGlam and styling by @josephcassell1
Swift’s new pastel theme — which is evident in the music video for her new single, “ME! — is the complete opposite of the black-and-white, edgy, snake-filled images that came with her Reputation album. The “Look What You Made Me Do” singer explained that her upcoming seventh album is likewise going to be very different from her sixth.
“This time around I feel more comfortable being brave enough to be vulnerable, because my fans are brave enough to be vulnerable with me,” she said, adding that it will be more of a “personal journey” than Reputation was.
One thing is for certain — Swift’s Easter eggs will keep on coming. In fact, even her denim jacket on the cover of the magazine is adorned with hints in the form of buttons, according to Entertainment Weekly‘s cheat sheet. The pins include references to her best friend, Selena Gomez, her involvement in the film Cats, her upcoming collaboration with the Dixie Chicks, and more.
“Because as long as they like it, I’ll keep doing it,” Swift said. “It’s fun. It feels mischievous and playful.”