The Meghan Markle effect is not showing any signs of letting up. Hello Magazine reports that a pair of ballet flats that Meghan was once spotted wearing in 2017 has sold out twice — once around the time that she was first spotted in them, and again at the beginning of the month.
The reddish-brown shoes are called the “Natalie” flats, and were designed by Sarah Flint. They retail for about $350. Meghan wore them during her first public outing with Prince Harry, during the 2017 Invictus Games. She wore them with a pair of blue skinny jeans and a crisp white shirt.
This is hardly the first time that the Duchess of Sussex’s fashion choices have boosted a designer’s fortunes. As E! Online reports, a cross-body bag that she has worked on several occasions has also consistently sold out — and there was, at one time, a 3,000 person wait list for the item. Demand for the Line The Label white coat that she wore at the photo-call after their engagement announcement crashed the company’s website. It has now been dubbed ‘The Meghan.”
There are a number of other examples of Meghan Markle having this effect on fashion sales. It’s clear that her style resonates with droves of people. One fashion blogger who runs a website dedicated to Meghan’s fashion sense has a theory on why the former actress’s choices has been having such a profound influence.
“Her style is effortless and accessible,” said Christine O’Brien-Ross, the blogger behind Meghan’s Mirror, in an interview with Glamour. “I don’t have a chance to wear Jenny Packham gowns [a favorite of Kate Middleton] and satin shoes, but I can wear Hunter boots from Nordstrom and ripped jeans.”
The duchess has also become known for supporting sustainable fashion brands as well, which has the added impact of helping to improve the lives of people in disadvantaged communities. While on her first major royal tour in Australia, she wore a pair of black jeans made by Outland Denim, a fair trade Aussie company that employees seamstresses from Cambodia. The company empowers these workers, offering them personal development training.
Thanks to the sales triggered by Meghan’s support, Outland Denim has since been able to hire more seamstresses. As Harper’s Bazaar reports, the label has stated that Markle’s appearances in their denim generated an almost 950 percent increase in traffic to their website.
It’s clear that Meghan’s royal seal of approval is worth millions of dollars to fashion companies. Now that she’s due to give birth soon, we’ll have to wait and see whether that influence will extend to children’s fashion as well.