WordPress developer Automattic has acquired online poll service PollDaddy, the company has announced, and has added an integrated poll creation tool for blogs hosted on WordPress.com. A plug-in has also just been launched for externally hosted WP blogs.
The deal will bring the two-person PollDaddy team on-board with WordPress immediately and will lead to greater stability and faster-loading polls, the companies say. They also promise growth won’t be limited only to WordPress; expanded support is also being developed for MySpace, Ning, Blogger, Typepad, Hi5, Orkut, and Piczo.
The decision came when the Automattic engineers started looking at building their own poll service, WordPress founder Matt Mullenmeg says.
“It became more obvious that, while on the surface it’s a very simple problem, there’s a lot of hidden complexity and opportunities for some really powerful features under the hood. There are probably a dozen companies addressing this space right now, but as we started to survey the space I was struck by how often I’d see this ‘PollDaddy’ thing pop up,” he explains.
PollDaddy, incidentally, has been used here on The Inquisitr several times recently. It’s a very user-friendly and surprisingly easy to use utility that adds a nice layer of interactivity. We’re looking forward to seeing how its offerings will expand with the new acquistion.