Dua Lipa this morning announced via her social media pages that she is the face of Pepe Jeans, a London-based brand. The “New Rules” hitmaker expressed in a tweet that she was happy to work with them because the company is headquartered in London. She explained that she is the first musician fronting the campaign and that she will soon be revealing more details about it.
The photoshoot consists of Lipa wearing denim from head to toe. She rocks a denim shirt with the sleeves rolled up with a pair of jeans to match. Her hair was purposely made to look messy as she gazed intently at the camera.
Instantly, Dua’s social media post was met with loads of engagement. Within an hour, her tweet got thousands of likes and hundreds of replies.
Recently, Dua won her first-ever Grammy Awards at this year’s ceremony. She took home Best New Artist and Best Dance Recording for her collaboration with Silk City, for “Electricity.” Lipa recently took home her third BRIT Award this year for Best British Single for her summery single with Calvin Harris, “One Kiss.”
Her debut self-titled album had eight singles released from it and has been certified gold and platinum around the world. This record was supported by a world tour which went across Europe, South America, North America, Asia, Oceania, and the Middle East. The tour started in Brighton, U.K. and went through 14 legs. As well as her own headline tours, Lipa had previously supported Bruno Mars, Troye Sivan, and Coldplay from 2016.
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Excited to announce that I am the new face of the @Pepejeans London SS19 Campaign shot by @davidsimsofficial It makes me so happy to work with a brand that’s heritage is based in the city where I grew up, London and to be the first musician fronting this campaign. I got more for ya coming soon ????#DUAFORPEPE
With all the success, Lipa was honored with waxwork in Madame Tussauds in London. The waxwork is a replica of her onstage at Glastonbury in 2016 with the same outfit and can be found in the Glow Room, according to Metro.
“I’ve been to Madame Tussauds a few times when I was younger and I took my family when they’ve come down from Kosovo and Holland and it’s always been a really fun experience,” she said at the launch of the waxwork.
“It blows my mind. It’s pretty crazy to see it come to life. I’m hoping I can take it home with me.”
Since becoming a global act, Dua has managed to gain herself a loyal following. She boasts a staggering 26.8 million Instagram followers and posts nearly every day. A lot of her posts can be seen to have over a million likes and thousands of comments from her fans she calls “Loves.”