Shawn Mendes has become the latest celebrity to wear nothing but his "Calvins" in an underwear campaign, and his fans have gone crazy over it on Twitter. Their passionate support for the "Treat You Better" singer caused Calvin Klein to become a trending topic in the United States on Saturday.
Photos circulating on social media reveal that the ads have started popping up at Calvin Klein stores. In the print ad, you can see Mendes kneeling in a room, wearing a pair of blue undies from the esteemed fashion brand, offering up a clear view of his chiseled six-pack. In a short video clip included in the campaign, we see him zipping up his pants and leaving a room. The ad also features a girl, who is also shown off wearing underwear.
Based on the reaction from his fans, it looks the campaign caught them by complete surprise, and many of them expressed desperation to get to the nearest Calvin Klein store to see the ads in person.
"I don't know what's happening," wrote one Twitter user, who runs a Shawn Mendes fan page. "Suddenly pictures of Shawn modeling in his underwear were thrown at us, but I'm not complaining. Everyone say thank you Calvin Klein!!!"
"Shawn's Calvin Klein campaign is all what's right in the world," another fan wrote.
