Backing Donald Trump apparently isn't as profitable as it once was, as the president's biggest backers at Fox News are now learning.
Recent ratings numbers and advertising revenue shows that the personalities on the right-leaning network, who have been Trump's biggest supporters, have seen sharp declines across the board, including some dramatic drops for primetime programming. As the Wrap recently noted, viewer boycotts against Tucker Carlson and Laura Ingraham have been particularly hard on the network.
The report noted that Ingraham's mocking of Parkland shooting survivor David Hogg and Carlson's controversial statements about immigrants have sparked massive backlash, leading to a total loss of $18 million in advertising revenue for the network as advertisers back out.
"According to an analysis for TheWrap by advertising data firm Standard Media Index, Fox News' 10 p.m. slot, hosted by Ingraham, was down at least $16 million in ad revenue in 2018," the report noted. "Carlson's show, which airs at 8 p.m., has lost another $2.2 million thanks to an ad boycott that began in December after he said mass immigration makes the U.S. 'poorer, and dirtier, and more divided.'"
