Popular video streaming platform YouTube will no longer tolerate the publishing of videos that include individuals engaging in highly dangerous pranks or challenges, the company said on Tuesday.
In a statement on the issue of users publishing such videos, YouTube attempted to explain that it was doing so in order to prevent individuals from trying to recreate or mimic viral prank ideas -- pranks that could cause bodily harm or even death.
"YouTube is home to many beloved viral challenges and pranks, but we need to make sure what's funny doesn't cross the line into also being harmful or dangerous," the company said in its statement, according to reporting from Gizmodo.
A spokesman for the Google-owned company went on to explain that it was updating its terms of service, with a further iteration of the rules barring pranks or challenges with dangerous elements from remaining on the site.
"YouTube has long prohibited videos which promote harmful or dangerous activities and we routinely review and update our enforcement guidelines to make sure they're consistent and appropriately address emerging trends."
The company's move comes after a new viral prank-fad has become popular, one based on a Netflix original movie called "Bird Box."