In a little over two weeks, WWE will present NXT TakeOver: Phoenix and there is a great card already in place for the fans who will be attending. There is a lot of star power on this card with multiple championship matches scheduled, but things just became extremely unique. Triple H has announced that the theme song for the NXT TakeOver event in Arizona is going to be "X" from singer and YouTube personality Poppy.
Some people may not understand this partnership, but no one can possibly say that WWE doesn't know how to market the company. No matter what, they are going to partner and associate themselves with others who can bring in an audience that may not normally watch wrestling.
Vince McMahon and Triple H know they are already aimed at wrestling fans, but this will help bring in others.
Less than two months ago, Poppy released the video for "X" on YouTube, and it already has more than 3.4 million views. The 24-year-old music sensation knows how to bring in an audience and her unique style is certainly going to draw a lot of attention which it already has done.
On Wednesday, Poppy took to Twitter to make the announcement which wasn't overly clear. It may be needless to say, though, but her fans were a bit shocked. At the same time, WWE and NXT fans were a bit confused by what this may have had to do with NXT TakeOver: Phoenix.
- NXT Championship: Tommaso Ciampa (c) vs. Aleister Black
- NXT Women's Championship: Shayna Baszler (c) vs. Bianca Belair
- NXT Tag Team Championship: The Undisputed Era's Kyle O'Reilly and Roderick Strong (c) vs. The War Raiders