Chocolate Bruce Willis Helps Promote ‘A Good Day To Die Hard’ In Japan [Video]

A chocolate version of Bruce Willis is being used to help promote A Good Day to Die Hard in Japan.

Instead of having John McClane himself show up to help push the upcoming sequel’s Japanese release, the studio decided to craft a chocolate version of the film’s star complete with machine gun. According to Cinema Blend, the event included celebrities dressed as characters from the movie.

Singer and actress Norkio Sakai mimicked a scene from the film by rolling in on the back of a motorcycle dressed in all leather. Fighter and part-time singer Nobuaki Kakuda assumed the role of John McClane by donning the character’s iconic white T-shirt.

However, the centerpiece of the whole promotional event was the chocolate Bruce Willis. The sculpture is remarkably detailed and stands taller than most of the people positioned around it.

According to Crunchy Roll, the clips contains an interview which labels Kakuda and the Die Hard hero as “beast men.” This is apparently a joke about “herbivore men,” a Japanese cultural phenomenon in which young men shun marriage and girlfriends.

In case you haven’t heard, director John Moore’s A Good Day to Die Hard opens in theaters today (February 14). The latest installment in the long-running franchise finds heroic New York City cop John McClane traveling to Russia to rescue his son. Almost as soon as he arrives, things start blowing up.

The film’s plot is officially described as follows:

“Iconoclastic, take-no-prisoners cop John McClane for the first time finds himself on foreign soil after traveling to Moscow to help his wayward son Jack — unaware that Jack is really a highly-trained CIA operative out to stop a nuclear weapons heist. With the Russian underworld in pursuit, and battling a countdown to war, the two McClanes discover their opposing methods make them unstoppable heroes.”

The Japanese promo video has been included below. Although the clip doesn’t have subtitles, chances are you won’t miss them.

More images from the promotional event starring chocolate Bruce Willis can be found at Crunchy Roll.