Valentine’s Day Gift Buying By The Numbers [Infographic]

Valentine’s Day is just around the corner, and the team at Discover card has surveyed buyers to determine how much money they will spend on their loved ones.

While 28 percent of people surveyed said they would buy nothing on Valentine’s Day, 45 percent of partners claimed they would buy a small gift worth $1-$25. In comparison, only one percent of survey takers were willing to spend $200 or more on a single gift.

When it comes to buying Valentine’s Day gifts, women and men were nearly even at 28 percent. Fifty percent of female participants said they would spend $1-$25 compared to 39 percent of men who claimed they would spend the same amount of money. Ten percent of men said they would spend $51-$100 while six percent of women said they would spend the same.

When it comes to gifts worth $200 or more, one percent of men said they would spend a large amount of money. Women were not willing to spend $200+ on their partner.

While examining what type of gifts people want, the top answer was a romantic dinner followed by candy, chocolate, and flowers. In third place was music, books, and other electronics. Jewelry and a night on the town round out the top five Valentine’s Day gift requests.


The Discover 2013 Valentine’s Day Shopping Survey was conducted online with 1,000 adult US general population respondents. The survey was conducted by Penn Schoen Berland from January 16 to January 21, 2013.

Check out the full Discover card infographic below to see how your Valentine’s Day gift buying compares to other men and women.

Valentines Spending - Discover Card Survey

We recently reported on another survey that found women were less interested in chocolate, flowers, and lingerie and more interested in spending time with their loved one.