Blackberry shares suffered a significant loss after Home Depot executives switched to iPhones.
Home Depot announced plans to replace 10,000 of its workers’ Blackberries with iPhones, causing the stock to drop for Blackberry.
Research in Motion, Ltd recently launched two new phones running its latest operating system Blackberry 10: the touchscreen Z10 and the Q10 with a QWERTY keyboard. They are hoping that these innovative new phones might keep what corporate use they can still provide.
According to Venture Beat, Research in Motion, Ltd is hoping Blackberry 10 (BB10) will provide competition with Google and Apple, and hopefully win back some shares.
A Home Depot spokesperson confirmed that it will be replacing Blackberry phones with iPhones for its higher-ups. The launch of those phones may be too little too late, as the stock closed down 12 percent that day.
It’s hard to compete with Apple and Android phones these days with the iPhone’s consistent quality and Android’s affordability.
Blackberry soon announced afterward that it would not be releasing the phones in Japan due to a less than favorable market. You would think that, with the loss of Home Depot, they would try to increase their potential market, not limit it.
According to Reuters, Blackberry spokesperson Amy McDowell states:
“We have over 2,700 unique businesses in North America already registered for our BlackBerry 10 Ready Program. We are confident that BlackBerry is, and will continue to be, the best solution for corporations managing large smartphone deployments.”
Do you think Blackberry has a chance of competing with Apple’s iPhone for Home Depot and other corporate smartphone use?