Brace Yourself - Amazon's Annual Black Friday Sales Are In Full Swing Right Now

Holly Chavez

It's Here! Black Friday 2018.

And, there's no need to wait until the official starting time of Friday morning when stores open because the huge annual sale at Amazon is in full swing right now. Shoppers can experience some of the biggest discounts of the year on Amazon's popular devices and top of the line gadgets without having to leave the comfort of their home. After all, it's cold outside, and determined Black Friday shoppers can be daunting at best. Who needs that, right?

Fear not -- because we've put together a list with some of the newest and most notable items that Amazon is slashing prices on. However, keep in mind that major deals at Amazon are live, with time-sensitive "Lightning Deals" occurring from now until the end of the weekend.

The clocks a tickin' on time sensitive deals, but they offer some of the top deals of Black Friday 2018. Time-sensitive deals abound from Amazon's Choice laptops, desktops, and Echos to kitchenware such as the multi-faceted and trendy Instapot Duo. Notice the timer at the bottom of the picture of the "Top Black Friday Deals" merchandise because you'll want to get your order in before it counts down to get the biggest discounts.

Here's what the online technology magazine had to say about this find.

"The TCL 5 Series strikes a really good balance between beautiful picture quality and price. Since it has a Roku inside it, the interface and remote are easy to use and great for streaming out of the box."

Lastly, be sure to note that this list is only the beginning of savings at the Amazon store, and they are offering discounted prices in every department.