Tickets For Michelle Obama's London Event Are Selling For 70,000 Pounds In The UK

Naomi Kennedy

The love for former first lady Michelle Obama extends well passed the United States, so it's no surprise that tickets for her highly anticipated event at London's Royal Festival Hall sold out pretty quickly. Unfortunately, some of the tickets for the event got into the hands of third-party sellers, and are being sold online for as much as £70,000, or roughly $91,000, The Guardian reported.

Minutes after the phone lines opened for more than 50,000 "genuine fans" of the former President's wife, Switzerland-based reseller Viagogo was already offering seats for more than 570 times their face value, which was set by the South Bank Centre at a price of anywhere between £30 and £125. As of this morning, the most expensive ticket found by The Guardian on the Viagogo website was for a box seat listed at the outrageously high price of £72,181.

A spokesperson for the venue said it had requested for the tickets to be removed from the site.

"We are aware that a small number of tickets to this event have appeared on third-party resale sites," the spokesperson said. "We take secondary ticketing very seriously and aim to discourage this by stipulating that tickets should not be resold for profit or commercial gain."

It appears that Viagogo, who typically takes a cut of 25 percent of the price, has complied with the South Bank Centre's request--the page for the event on December 3 now only offers to notify those interested via email when tickets are available.

"Reflecting on her memoir, Michelle Obama invites the audience [...] into her world, chronicling the experiences that have shaped her--from her childhood on the South Side of Chicago to her years an an executive, balancing the demands of motherhood and work, to her time spent at the world's most famous address," the South Bank Centre wrote on it's website describing the event.

Tickets for the U.S. dates of the tour sold quickly as well, and Obama tweeted she was "truly humbled" by the response.

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