The video below, filmed at the Providence St. Vincent Medical Center in Portland, OR, shows staff at all levels dancing while wearing pink latex gloves.
Set to Jay Sean’s “Down,” the video has clocked over 3.3 million views on YouTube to raise awareness about Breast Cancer. The clip was produced by medical supplier Medline, who produce the gloves featured in the video. A portion of sales proceeds go to fund mammograms for uninsured women.
Commenters on the video were almost completely supportive, but some comments expressed frustration at the ubiquity of Breast Cancer in relation to other cancers as well as the false sense of accomplishment that may be a result of buying or donning pink items in support of those afflicted with the disease:
You know what, I agree. It is marketing, and it has become poisoned, and I am bitter. I am bitter than my mom went thru that hell, and lives everyday knowing that shes fighting 5% odds. I’m also bitter to see this nonsense, people in pink gloves fighting for awareness on something that is already so well funded and treatable, and has more awareness that tiger woods.
It’s too bad that the other cancers don’t get this kind of awareness exposure and fund raising marketing. Lung cancer kills more than all the other cancers combined, but there is the stigma that you did it to yourself.
Breast cancer is NOT the #2 killer of women in the USA. Infact, it is the 2nd most COMMON, and yet, only accounts for 7% of ALL cancer deaths. Breast cancer does NOT need awareness, ovarian cancer, pancreatic cancer, these are cancers that desperately need awareness. But they aren’t as sexy as ‘breast’ cancer with that pink campaign, are they?