Dunkin' Donuts Drops The 'Donuts' In Name Change, Now On A 'First Name Basis'

Valerie Sizelove

Don't worry, you can still buy donuts from the famous chain. However, CNN Money reported Tuesday that the famous coffee and donut shop is dropping "Donuts" from its name come January 2019. Going by the new brand of "Dunkin'" only, the corporation has hopes to center its fame on its beverage and food service -- without so much emphasis on the sticky sweet treats that originally made it famous. The brand's relabeling means that "Donuts" will be dropped from store names, branding, and labels. The company's CEO David Hoffmann clarified the purpose of the name change on Tuesday, says CNN.

"Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin' experience for our customer."

So, what does the public think about the name change? An informal Twitter poll from the time of the 2017 announcement revealed that a majority of people surveyed didn't like the idea of dropping the "Donuts."

"I've always called you Dunkin' anyway."

"I've been calling you Dunkin for 5 years now anyway oops."

"You're Dunkin' serious??? I love it!!!"

"I've been calling you Dunkin for 5 years now anyway oops."

"You're Dunkin' serious??? I love it!!!"

DD's name shortening isn't the only policy change in the works for the company. In February, WBUR News reported that the company is completely forgoing the use of styrofoam cups. Apparently, in efforts to reduce hazardous waste material on the planet, DD will completely phase out styrofoam products by 2020. They will be replaced by double-walled paper cups, which the company says will serve the same thermal purpose as styrofoam, but keep the planet healthier.

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