Don't worry, you can still buy donuts from the famous chain. However, CNN Money reported Tuesday that the famous coffee and donut shop is dropping "Donuts" from its name come January 2019. Going by the new brand of "Dunkin'" only, the corporation has hopes to center its fame on its beverage and food service -- without so much emphasis on the sticky sweet treats that originally made it famous. The brand's relabeling means that "Donuts" will be dropped from store names, branding, and labels. The company's CEO David Hoffmann clarified the purpose of the name change on Tuesday, says CNN.
"Our new branding is one of many things we are doing as part of our blueprint for growth to modernize the Dunkin' experience for our customer."