The Desire Of Wanting Exceeds The Satisfaction Of Having [Study]

Materialistic shopaholics are fueled by the elated rush of pacing window displays and scouring clothing racks like feral African wild plains hunters. The end result: purchasing an item intended to temporarily fill an unresolved psychological void in their lives.

Shopaholic is a colloquial term for someone addicted to shopping, and it falls under the obsessive-compulsive purview of mental disorders. They are by nature recidivistic. The addiction can be expensive and ruin relationships with loved ones.

This outlines the principle of wanting, attaining, and the satisfaction of having. However, a study reveals that the initial impulse of desire is far more satisfying than actually acquiring. This is usually why shopaholics and other acquisitive consumers are not settled with their purchases, losing the addictive euphoria shortly after they have bought the item they thought they could not live without. This incites the incessant coveting and buying process.

Materialists buy more than other consumers, willing to go into more debt because they believe that buying things will make them happier.

Author and Professor of Marketing Marsha L. Richins of the School of Business at the University of Missouri explains:

“Thinking about acquisition provides momentary happiness boosts to materialistic people, and because they tend to think about acquisition a lot, such thoughts have the potential to provide frequent mood boosts. But the positive emotions associated with acquisition are short-lived. Although materialists still experience positive emotions after making a purchase, these emotions are less intense than before they actually acquire a product.”

Moneywatch suggests ways to curb a shopping addiction and finding different ways to generate positive supplemental feelings otherwise received from excessive purchasing. Identify your shopping trigger. What action elicits the urge? What need does shopping fulfill? Ask if you really need it or if you just want it? There is no rational functionality with needing 20 of the same item, whether it be shoes or handbags. Develop a habit of immediately returning or not buying the items the moment you debate the purchase. Question the purchase before making it. In lieu of credit, save up for the item. If you still want it after weeks of skimping and saving, then consider getting it. Replace the compulsion to shop with something healthier. If you feel you are unable to cope, seek professional assistance.

Do you ever buy something and a week later regret getting it?

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