Super Bowl Axe Commercial Contest Will Put 22 Winners In Space

A Super Bowl commercial by Axe says that the men’s grooming product company will be sending 22 winners into space as part of their new Apollo themed contest.

The Super Bowl commercial shows a sexy woman in Barcelona, Spain being rescued from a shark attack by a musclebound lifeguard. Instead of thanking her rescuer, the woman’s attention is drawn by the sight of a spacesuit-clad beach walker. Queue references to the Axe space contest.

Earlier this month, according to ABC Axe announced it will give Super Bowl commercial watchers the chance to compete for one of 22 tickets to travel to space on a flight with Space Exploration Technologies Corp, or SpaceXC. As previously reported by The Inquisitr, Axe said some finalists will be invited to the AXE Global Space Camp in Orlando, Florida, where the final 22 space travelers will be selected “based on competitive space-simulation challenges.”

As previously reported by The Inquisitr, Red Bull used a space theme to draw attention when daredevil Felix Baumgartner plummeted 24 miles down from a manned balloon flight to break free-fall records for parachuting. Axe is probably hoping that similar Apollo space theme will draw people to its brand. The companies have enlisted Buzz Aldrin, the Apollo 11 astronaut who walked on the moon with Neil Armstrong in July 1969.

According to the LA Times, “XCOR is set to start launching two-seat passenger rockets some 62 miles above the Earth’s surface starting as early as 2014. The short trips, leaving from the Caribbean island of Curacao, will cost nearly $100,000.” That is, of course, you’re a winner of the Axe Apollo space contest which features marketing taglines like “Astronauts always get the girl” and “Nothing beats an astronaut.”

Axe said those ages 18 and older in the US can enter for their chance to win through the website until February 3, which is when the San Francisco 49ers and Baltimore Ravens will compete in the 2013 Super Bowl.