An Alabama TV station learned the hard way that live feeds from Twitter on your billboard, particularly when juxtaposed with an image of your news team, may not be such a fantastic idea when left unchecked.
Mashable confirmed that the pic was snapped by a driver in Mobile, then forwarded to a South Carolina blog. The tweet in question reads “3 Accused of Gang Rape in Monroeville,” and is displayed next to three WPMI anchors. The pic went viral, and WPMI-TV’s general manager and news director were suspended over the incident.
The billboard was set to display a feed from the station’s account, and though the employees were suspended, the account is still active.