As of June 27 of this year, Magic Gaming and HyperX are proud to announce their mutually beneficial partnership amid the gaming and esports industry. Both parties are excited, telling reporters at Pure Magic that a fresh social media campaign will be launched soon. Anyone wishing to get involved can follow the team on Twitter; just search for @MagicGaming or #MagicGamingGivaeaway. Fans of HyperX will also be able to win prizes due to the partnership. They can do so by getting involved with the in-game and social media campaigns, says the duo. These two companies want to work together in an effort to get fans even closer to the action. You may be asking yourself, “what action?” if you are not savvy to the world of sports and gaming.
Well, as it turns out, in the world of sports and gaming, a harmony among both has began an international pull. Esports is quickly rising to the top, with some of the world’s biggest brands investing in the industry and various competitions, reports Critical Hit. Electronic sports is a form of professional and competitive video gaming that has taken the world by storm. Not that video gaming competitions are new — these have been around since the early 1970s.
Throughout the ’70s and ’80s in America, gaming tournaments such as these began popping up in headlines for Time Magazine and Life. The History of Esports has even more details on the backstory to this current phenomenon. Needless to say, the rise of home internet connections in the ’90s benefited PC gaming, and by the 2000s global tournaments were in full swing. That is when esports really embedded its roots.
NBA 2K League is one of the professional esports leagues, and is co-founded by the National Basketball Association and Take-Two Interactive Software Inc.
Magic Gaming, based out of Orlando, Florida, is only one of several teams who will be competing this season of the NBA 2k League. All games will be played at the NBA 2K League Studio in New York. Magic Gaming plans to have a six-man roster. Dustin Illingworth, an influencer manager for HyperX, spoke highly of the partnership with Magic Gaming during this upcoming season.
“HyperX is thrilled to sponsor Magic Gaming for the inaugural NBA 2K season. Magic Gaming’s content-centric strategy is extremely appealing to us, bringing in new and returning fans as close to the action as possible.”
HyperX belongs to the division of Kingston Technology Company Inc., which happens to be the world’s largest independent memory manufacturer, cites Pure Magic. This company has been providing gamers and power users, as well as PS-builders, with high-performing gaming components for years — 15 years exactly. HyperX is an award-winning brand, with their gear being the choice of pro-gamers and technology enthusiasts globally. They boast being best in class.