Subway Apology: Sorry For The Short Footlongs

Subway issued an apology today for selling footlong sandwiches that didn’t quite measure up to expectations.

The restaurant got caught in a bit of a controversy this week when customers started posting pictures of their sandwiches to the internet. Subway customers complained that the sandwiches weren’t actually a footlong. Some people even filed lawsuits against the sandwich company because they felt that they were duped by Subway’s advertising.

Subway issued an apology today, saying:

“For 47 years, customer satisfaction has been our top priority. We regret any instance where we did not fully deliver on our promise to our customers. We freshly bake our bread throughout the day in our more than 38,000 restaurants in 100 countries worldwide, and we have redoubled our efforts to ensure consistency and correct length in every sandwich we serve. Our commitment remains steadfast to ensure that every SUBWAY® Footlong sandwich is 12 inches at each location worldwide.”

Subway issued a statement last week saying that the term “Footlong” was meant to be descriptive and did not refer to an accurate measurement.

Subway said:

“With regards to the size of the bread and calling it a footlong, ‘SUBWAY FOOTLONG’ is a registered trademark as a descriptive name for the sub sold in Subway Restaurants and not intended as a measurement of length. The length of the bread baked in the restaurant cannot be assured each and every time as the proofing process may vary slightly each time in the restaurant.”

What do you think about Subway’s apology? Do you really think that they’ve “redoubled” their efforts to ensure that everyone gets a footlong sandwich?