Nielsen Online enters China to measure Internet usage and growth

Nielsen Online and Beijing Zhongqian Wangrun Information Technology Co., Ltd., the operator of ChinaRank, has entered into a joint venture to develop and deliver Internet measurement and analysis services in China.

The new venture, CR-Nielsen, is now authorized to support the delivery of standardized Internet measurement services in China.

“With more than 250 million Internet users, China represents a significant opportunity for our clients, and there has been a loud call to support this expanding market with high-quality, independent online measurement services,” said Mr. Itzhak Fisher, executive chairman, Nielsen Online. “We are delighted to be partnering with ChinaRank to develop and deliver services that combine its leadership and expertise in the local Internet market with Nielsen’s advanced and innovative analysis, product offerings and global footprint.”