Death Grips Tweet New Single And New Music Video With 'Shrek' Director, One Week Before Album Release

Death Grips has roundly rejected the status quo of the music industry, declining interviews in recent years, refusing to appear on television, and taking a pass on corporate promotion. The band promotes its music almost exclusively from its own social media accounts, refusing commercial advertising of just about any kind. While earlier in their career they seemed mildly open to the idea of more traditional promotion, since their departure with Epic Records in 2012, Death Grips has remained something of an enigma within the world of music. Largely active, always prominent, but never around to give context for anything they do.

As of this writing, their approximately two-hour-old music video for "Dilemma" has already topped 30,000 views on YouTube, while their first single for Year of the Snitch, "Streaky," has already gained over 1.1 million views. If Death Grips are trying to convince the world that they don't need corporate promotion to be successful within the world of music, mission accomplished.

Death Grips vocalist Ride, aka Stefan Burnett, is known for his electric stage energy, frantic vocals which often blur the line between rap and punk rock screaming, and for being notably reclusive. When interviewed by Spin Magazine in 2012 for being named Artist of the Year, Burnett was blunt about his dedication to privacy.

"I'm a very private person. I have very few people that I call my friends. I'm very distrustful of human beings in general; I'm very distrustful of the media. I have no interest in sharing my personal life with the world. Zero."