Kate Upton’s Mercedes-Benz commercial was supposed to be the long-awaited viewing pleasure of Super Bowl commercial breaks. But since the 90 second ad was leaked onto the internet last week, the Sports Illustrated swimsuit covergirl has been criticized for showing too much skin — and for not showing enough.
The commercial begins with sultry music an a full-body shot of the model, in short shorts and a black tank top, which hides not-quite-all of her black bra. While the commercial announces that the model will wash the new Mercedes-Benz in slow motion, she merely blow bubbles sultrily and walks around. Some guys in jeans and football jerseys do the actual washing — while staring open-mouthed at Upton.
The single line in the ad: “You’ve missed a spot.” Said by Upton as she approaches the car and points to the hood.
A spokesperson for the Parents Television Council told the Mail Onlinethat the commercial “isn’t selling cars, it’s selling sexual objectification.” Internet viewers, however, are disgruntled because they think they don’t see “enough” of Upton.
“This ad [reinforces] for millions of wives, daughters and sisters across the country that you use your sex appeal to get what you want,” the Parents Television Council spokesperson said. “If anything, this ad proves that we’ve regressed rather than progressed over the last several years.”
Internet viewers were equally disgusted — that Upton didn’t take off more of what little she was wearing.
“Mercedes, you German bastards i wanted a wet t shirt and i didn’t get it, your [sic] tacky and i hate you,” wrote commenter stockyD90 on the auto-makers YouTube page.
“why isn’t she washing the car?!” wrote Darrel Khong.
One commenter simply wrote, “Fail.”
Watch the commercial for yourself and see what you think: too much, or not enough?