Facebook and Cambridge Analytica are in the midst of a backlash over a data breach. After the data leak from 50 million users and subsequent media reports, both companies have been sued in the United States because of the unauthorized use of Facebook information.
According to Reuters, a class-action complaint was filed late Tuesday by a Maryland resident, Lauren Price. In addition, the news release explained there is a strong possibility more lawsuits will follow seeking damages because of Facebook's lack of protection over user data.
By the same token, the British firm Cambridge will be sued for using and exploiting the data to benefit President Donald Trump's 2016 campaign. The news involving the world's largest social network, Facebook, impacted the company's stock performance.
"The complaint was filed in the U.S. District Court in San Jose, California, several hours after Facebook was blamed in a shareholder lawsuit filed in nearby San Francisco for the drop in its stock price after the data harvesting was revealed. Nearly $50 billion of market value was wiped out in two days."
The plaintiff's attorney, John Yanchunis, confirmed in a telephone interview with Reuters the client had witnessed a tremendous amount of political messaging during the campaign on her Facebook page. In other words, she had not seen this surge in political advertising.
After the events unfolded, the company's founder and CEO Mark Zuckerberg finally broke his silence on Wednesday. As reported by the New York Times, Zuckerberg acknowledged the privacy violation and Facebook would take the necessary measures to protect user information.