Dunder Mifflin Paper Company To Crowdsource Super Bowl Ad Ideas

The Dunder Mifflin paper company isn’t just a fictional business from the hit NBC series The Office. In 2011, NBC Universal teamed up with the Quill paper company to create a real world paper product. Now Dunder Mifflin is planning to run its first Super Bowl advertisement.

Dunder Mifflin has partnered with crowdsourcing platform Tongal to accept pitches for the upcoming Super Bowl spot. Hopeful advertisers can submit written proposals or their own videos for consideration.

Winning pitches that make it for consideration will receive $1,000 each, while the top three videos will earn $15,000, $6,000, and $2,000.

On the project page Tongal writes, “it’s your job to bring the Dunder Mifflin brand to the real world by making Tongal’s first-ever Commercial for THE BIG GAME.”

In the first stage of the process, individuals can submit up to five pitches; however, the deadline is fast approaching with an end date of January 15 at 3:30 pm.

A pitch can include various pieces of information including storyboards, concept photos, camera tests, your reel, and a summary of your script.

If you want more information about the project, you can visit here.

Dunder Mifflin on The Office is all about the humor, and Super Bowl ads are typically funny and engaging. If you plan to enter your own concept, a bit of odd, nearly uncomfortable humor might be the best place to start.

Do you have an idea for a Dunder Mifflin Super Bowl Ad? Share your thoughts below if you’re too lazy or busy to actually submit your idea to Tongal.