Westinghouse To Introduce ‘Roku Ready’ TVs At CES 2013

As CES 2013 rapidly approaches, TV manufacturer Westinghouse has dished on one of the new innovations convention-goers can expect amidst the event’s vast number of consumer electronic innovations.

Ahead of CES, Westinghouse Digital announced a new line of LED TVs for the coming year — devices that are “Roku Ready®” for streaming-happy consumers. The LED TVs will be introduced at 2013’s Consumer Electronics Show in Las Vegas, which kicks off on January 8.

In a press release, Westinghouse Digital explains that the new line of televisions will take streaming innovation one step further, explaining:

“The Westinghouse Digital Roku Ready line of LED TVs feature the Mobile High Definition Link (MHL), which allows users to simply plug in a Roku Streaming Stick™, a flash-stick sized device that features the popular Roku streaming platform. Within moments, the TV is recognized by the consumer’s home Wi-Fi network allowing the user to connect to the world of content provided by Roku.”

Rey Roque, Senior Vice President of Marketing at Westinghouse Digital, says the LED TVs will ensure consumers are able to upgrade hardware instead of an entire television set to obtain all the newest benefits of streaming services as they are introduced:

“The new Westinghouse TVs with Roku are designed to be future-proof … Westinghouse Digital believes MHL-Compliant displays are the future of the connected TV market. Consumers are no longer forced to buy a smart TV only to have it become outdated two years later when new technology is released.”

“With The Roku Streaming Stick, the consumer can simply upgrade a fairly inexpensive piece of hardware instead of being forced to spend hundreds of dollars to buy a new HDTV in order to gain the latest and greatest streaming options.”

The new line of Westinghouse TVs debuting at CES 2013 will be available in models ranging from 28- to 60-inches.