Thor: Ragnarok came in like a thunderbolt and produced impressive sales on opening weekend. The movie Produced by Marvel and distributed by Walt Disney grossed an estimated $121 million in the U.S., making this Marvel classic a megahit.
The anticipation and buzz with Thor: Ragnarok is an example of how to build excitement before the official release date. The New York Times reported how this motion picture smash hit performed by the likes of two previously released superhero films.
“That total was colossal even by superhero standards- about 42 percent higher than opening-weekend results for ‘Doctor Strange,’ released last fall, and a 3 percent higher than what ‘Spider-Man: Homecoming’ initially managed over the summer. “
The Times news article went on to highlight the sales revenue collected by the Movie’s director Taika Waititi prior to this movie venture. Waititi’s previous movie works distributed in art houses just collected $9.5 million. On the other hand, Thor: Ragnarok generated $306 million overseas, which is nothing short of amazing.
It was pivotal for the movie to attract moviegoers and to generate revenues to cover the initial costs of making it. The superstar duo Chris Hemsworth and Cate Blanchett cost an estimated $180 million. In addition, you have to add separately the $100 million invested in marketing costs before the movie’s official release.
Thor: Ragnarok is a sequel to Thor, and Thor: The Dark World. Also, it’s Marvel’s seventeenth installment in the Marvel Cinematic Universe. Coincidentally, in the U.K., Thor’s third movie achieved $15.8 million in sales, which is 27 percent ahead of Doctor Strange, according to Variety.
Ragnarok, in the context of the film, means the final destruction of the world, aka Twilight of the Gods. Moreover, this newest chapter shakes up the Thor saga and the franchise in a very big way, conforming to Entertainment Weekly.
“To say Thor: Ragnarok shakes up the franchise is an understatement. By the time the film ends, not only has Thor gotten a haircut and had his hammer destroyed by Hela but his homeland of Asgard is completely demolished.”
Some Thor fans will be disheartened when they learn that the mighty God of Thunder loses an eye in his epic clash with Hela. Director Waiti emphasized that this sequence of events came out throughout the script process.
Whatever happened to Jane Foster? As it so happens, Natalie Portman’s character was not featured in the film. It was confirmed in Den of Geek that the two parted ways (split up) and that Thor was policing the universe in search of the gemstones.
“But Marvel Studios President Kevin Feige took it further, saying that with Tessa Thompson´s Valkyrie, he´ll meet an equal who is more on his wavelength than some eggheaded human with a finite lifespan.”
[Featured Image by Sarunyu L/Shutterstock]