Blake Shelton has officially launched his new clothing line, and (no joke) it’s called BS by Blake Shelton. Filled with plaid shirts and denim jackets, Shelton’s line will be sold exclusively at Macy’s. Will the country superstar’s fashionista girlfriend, Gwen Stefani, approve of the rugged clothing?
The launch is scheduled for next month at Macy’s Herald Square location in New York City, and according to One Country, the first 100 people to purchase a BS by Blake Shelton item will receive a pass to take a photo with the singer.
The items, which look exactly like what Shelton wears every time we see him, are described as having “rugged appeal that always hits the right note.”
The twelve items in the line feature shirts that start at $79 and jackets that range between $199 and $398. There is also a $99 vest that lets you “turn up the style on your casual look.”
The priciest item is the Men’s Leather Bomber Jacket, but it is “an essential piece in every cool guy’s wardrobe.” The coat features front and interior pockets and apparently gives the person who wears it the perfect amount of attitude.
The launch of BS by Blake Shelton comes a few months after the National Enquirer ran a story claiming that he and Stefani were collaborating on a clothing line together. Supposedly, Stefani was taking the lead on the project that would create well-cut, comfortable, and casual men’s clothes.
However, the Enquirer didn’t seem to get it quite right; Shelton’s line is apparently all his own.
Stefani is known for her phenomenal sense of style, and back in 2004 she launched the L.A.M.B. line; and in 2005, she launched Harajuku Lovers. Also, back in the 1990s when she was the lead singer of No Doubt, she often made her eclectic clothes.
If you look at the new items in Shelton’s line, it doesn’t seem that Stefani’s style has influenced him in any way. Last year, The Voice coach told Kelly Ripa on Live! that it’s fun to see what his girlfriend wears every day, but he is probably boring to her.
Tell us! Whose style do you like better – Blake Shelton or Gwen Stefani? Let us know in the comments below.
[Featured Image by Christopher Polk/Getty Images]