Post Christmas Sales ‘High Stakes’ As Retailers Try To Boost 2012 Ledgers

Post-Christmas sales are always a good time to pick up the things you wanted but didn’t get or need and decided to wait until after the purchasing frenzy to buy.

But post-Christmas sales in 2012 may be aggressive, as retail industry experts say overall retail sales are up a scant one percent over 2011. As shoppers decide where to allocate their precious post-Christmas dollars, retailers look to the after-holiday vibe for new opportunities in sales maximization.

Texas’ Cielo Vista and Sunland Park Mall Marketing Director Cindy Voght told local news station KFOX14 that returns are always a concern for post-Christmas sales, but retailers also receive an opportunity to expand on those transactions:

“Even though we do have customers that are doing returns, they can also take advantage of the sales … At that point they’ve received gift cards for the Christmas and that’s a great chance to take advantage of the sales and stretch the dollars a little bit more.”

MarketWatch explains that post-Christmas sales are just another factor that the industry can consider when determining the overall success of 2012 holiday sales. The site spoke with industry analyst Jennifer Black, who says that many shoppers waited until the final few days to make Christmas purchases and numbers for the 2012 shopping season will ultimately reflect that:

“The procrastinators were out in droves over the weekend as the last-minute shoppers took advantage of last minute-deals, and there were plenty of deals to be had … However, we do feel that consumers were a bit more cautious in their spending versus last year, especially in the luxury arena.”

Christmas sales, it’s like people queuing to get on Noah’s ark.…

— James. (@JayDISCOVERED) December 26, 2012

According to the news service, ShopperTrak expects that post-Christmas sales on the 26th alone will account for the 5th-busiest day traffic-wise and 7th-busiest day in dollar sales in 2012. If you plan to take advantage of post-Christmas sales,MoneyTalksNews has a list of tips to get the biggest bang for your buck in the final days of 2012.