Podcasting network Wizzard Media announced that it will bring a catalog of branded and independent video content to Joost, in a partnership that is expected to bring in millions of visitors worldwide.
“Joost has long been recognized as a leader and innovator in delivering superior quality video programming to the Internet,” said Chris Spencer, Wizzard CEO on making the announcement. “We are thrilled at the opportunity to join with them in extending the reach and distribution of the vast catalog of content we represent for our publishers. Our publishing partners are equally enthusiastic about the increased global distribution as well as the opportunity to generate revenues.”
Through its partnership with Joost, Wizzard Media Network’s visitors will also have the opportunity to interact with each other and form communities its content. The bottomline, which should be important, is that it will offer more opportunities for monetization to its network of video producers.
Joost, an ad-supported video platform and once dubbed as YouTube killer, recently launched a web-based version in which a small plug-in allows users to watch videos directly in the browser. Next month, all video will be viewable on Joost.com using a standard Flash player.