In a decent than syndicating your posts deal, Mashable announced yesterday that they’ve signed a deal with CNN to link to their posts from the CNN Tech page.
In a serious bout of new speak, Mashable’s founder (and good guy) Pete Cashmore said in a post that “We’re in the middle of an exciting transition as social media and the mainstream begin to overlap in all sorts of interesting ways: this underlines our belief that social media isn’t some marketing fad, but rather a fundamental change to the way we consume and interact with content. We’ve been covering this transition for four years, from the rise of social networking to the birth of the “social media” movement as people began to use these tools of personal connection to pass content around the web.”
If I didn’t make it clear already, as much as I love Pete, that quote is pure waffle.
The deal with CNN positions Mashable to pull massively clear of their main rival TechCrunch on a page view basis, having overtaken the old Michael Arrington guard in April this year.