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Kate Middleton’s ‘Kate Effect’ Changing Lives And How Princess Diana Was Present At Royal Wedding

By Jessica Dafoe
Published on: 00:34 PST, Jul 26, 2017

It’s without question that anything the Duchess of Cambridge dons or purchases for use results in a beneficial business boom for all brands and fashion designers involved. This phenomenon has even been termed the “Kate effect” and as Kate Middleton continues to dazzle royal enthusiasts and onlookers with her stunning fashion selections, and continues to garb her little prince and princess in designer duds, she is breathing new life into businesses, and business owners have not been shy about coming forward to share their own account.

Most recently, Middleton has boosted sales for Soru, a jewelry line first launched in 2013 by sisters Francesca and Marianna Doyleare. It was back in 2016 when the duchess wore a pair of the sisters’ pearl earrings on tour and since, Kate has recycled the earrings on two more occasions, causing incredible sales numbers to result.

The Daily Mail shares how Middleton’s Kate effect reached the Soru sisters, stating “She has since worn them on three other occasions; most recently on tour in Berlin, which caused the jewels to completely sell out online.”

The sisters share about how Kate Middleton and her Kate effect is behind over “half of the year on year sales growth.”

Francesca spoke about her and her sister’s journey to beginning the line and are examples of business owners that received a massive return on their investment, with a little assistance from Kate.

“We had both recently given up our careers to be full-time mothers as we had young children we wanted to be there for. We have both always loved fashion and we thought “it’s now or never!” So, we went for it and set about creating Soru Jewellery.”

Over the past years that Kate Middleton has been the Duchess of Cambridge she has impacted multitudes of businesses and as love for the elegant royal grows, the effect seems to be expanding its reach. It’s certainly easy to compare the public perception of Kate Middleton with the late mother of Prince William, Princess Diana, who had a similar effect on the multitudes.

Recently, Prince William and Prince Harry spoke out about the death of their mother, 20 years after the dreadful day she passed in a traffic accident, and William shared how he feels his mother was present at his own Royal Wedding.

As Vogue notes, Prince William stated that although Princess Diana was not physically at his big day, “There were times where you looked at someone or something for strength, and I very much felt she was there for me,” says William.

[Featured Image by Jane Barlow – Pool/Getty Images]

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