Univision, the leading media company serving Hispanic America, and Bounce TV, the first-ever broadcast television network for African-Americans in the country, jointly announced that Univision would carry Bounce in seven markets: Boston, Denver, Miami, Raleigh, Sacramento, San Francisco, and Tampa.
With the new partnership, Bounce will be broadcast to televisions in 86 percent of African-American homes and 68 percent of homes in the United States. It will also be in all of the top 10 markets, as well as 24 of the top 25 African-American markets.
“This unique agreement brings together the leading over the air broadcaster targeting the Hispanic viewer and the only over the air network targeting African Americans,” Jeffrey Wolf, executive vice president of distribution of Bounce TV, said. “Our partnership with Univision extends Bounce TV’s extraordinary reach even further, reinforcing our position as the fastest growing African American network.”
President of Univision Television Group, Kevin Cuddihy, said:
“Bounce TV is the perfect companion for Univision as we continue to serve the New American Reality. It is a meaningful network that will serve African American audiences in our communities joining Univision to create a powerful one-two combination for viewers and advertisers.”
Bounce’s target demographic is African-Americans between 25-54. The network features theatrical movies, sports, original and off-net series, documentaries, and more. It airs 24 hours a day, seven days a week. It is majority African-American owned, and Martin Luther King III and Ambassador Andrew Young are among the Founding Group and Board of Directors of Bounce.
Bounce TV celebrated its first birthday on air on September 26.