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Lady Gaga Teams Up With Starbucks To Launch New Beverages For A Good Cause

By Pea Kriengkraisakul
Published on: 11:31 PST, Jun 12, 2017

Lady Gaga has teamed up with Starbucks to launch a new drink for the coffeehouse chain. The artist, who’s known for popular songs such as “Poker Face” and “Born This Way,” took to Twitter to make the announcement and revealed that the beverage collection will be called Cups of Kindness. It is set to be launched tomorrow on Tuesday, June 13. Lady Gaga further revealed that $0.25 from every sold drink will be donated to her Born This Way Foundation, with the money going to the so-called Channel Kindness program. This program offers young people, between the age of 16 and 24, a platform to report about acts of kindness across the country in order to help spread positivity.

Starbucks also uploaded a statement to their official website, in which they announced the partnership between their company and Lady Gaga’s foundation. In this post, Starbucks stated that their goal is to send a simple yet important message to the world and to tell people to “be kind.” They also reiterated that a part of the money made from the Cups of Kindness beverages will be donated to a good cause. What’s more, Starbucks has announced that they will make a minimum contribution of $250,000 to the program. The company further clarified that the funds “will go toward programs that support youth wellness and empowerment by fostering kindness, improving mental health resources, and creating more positive environments.”

Starbucks has also uploaded pictures of the Cups of Kindness drinks on their website. There will be four different flavors that were personally selected by Lady Gaga herself, according to the statement. The four beverages include the new Matcha Lemonade, the new Violet Drink, the Ombré Pink Drink, as well as the Pink Drink. Each of these beverages looks colorful and vivid and certainly reflects Lady Gaga’s unique and unconventional fashion style, while also encompassing the familiar feel of a regular Starbucks drink. Lady Gaga claims to love all four beverages within the collection, but seems to enjoy the new Matcha Lemonade the most. The new Matcha Lemonade will be a delicate mixture of ground Teavana matcha green tea and crisp lemonade. Starbucks describes the beverage as “refreshingly sweet [and] delicious.” Furthermore, Starbucks confirmed that all of these beverages will be non-dairy and low-calorie, consisting of merely “150 calories for a grand size.”

“I adore the entire collection and I instantly fell in love with the Matcha Lemonade.”

As mentioned above, the program will begin on Tuesday, June 13 and lasts until Monday, June 19. The Cups of Kindness collection will be made available at all participating Starbucks stores in the United Stated as well as in Canada.

Lady Gaga certainly seems enthusiastic about the launch of these new beverages and said that she hopes to help spread positivity and love through her collaboration with Starbucks. She further stressed the importance of togetherness and kindness, insisting that health and happiness go hand in hand.

“We’re healthier and happier when we live our lives with compassion and our communities are stronger when we treat one another with generosity and respect. Born This Way Foundation and I are so excited to partner with Starbucks to help inspire positivity and love through the Cups of Kindness collection.”

Cups of Kindness collection
The four Cups of Kindness drinks as seen on the official Starbucks web page. [Image by Starbucks]

Many of Lady Gaga’s fans have taken to Twitter to voice their appreciation of the program. One user tweeted that he was delighted that two of his favorite things, Lady Gaga and Starbucks, were coming together for a good cause.

Unfortunately, Starbucks revealed, in response to a Twitter user, that there will be no sugar-free option for the Cups of Kindness collection.

Will you be getting a Cups of Kindness beverage at Starbucks tomorrow, and if so which will you opt for?

[Featured Image by Matt Slocum/AP Images]

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