Helsinki, October 14, 2009 (Inquisitr Wire)– MTV International and Habbo, a virtual world for teenagers, today announced a global partnership that will extend the MTV Europe Music Awards (EMAs) to the virtual world. With its 14 million monthly unique visitors, Habbo is the world’s largest virtual world and online community for teens.
From September 21, in conjunction with the opening of voting for the nominees in all categories of this year’s MTV Europe Music Awards, Habbo launched an MTV EMA-themed virtual space within Habbo communities worldwide. Habbo users have the opportunity to visit the virtual MTV EMA space, vote for their favorite artists and join their friends in activities and competitions around the world-famous MTV Europe Music Awards event.
The Habbo virtual environment provides a unique opportunity for teens to interact and hang out with other music fans. The campaign includes MTV EMA-branded spaces, such as a main stage, lounge, red carpet and backstage areas, and Habbos can take part in different, themed activities and competitions. From the Habbo user’s perspective, the highlight of the campaign may well be their chance to win a virtual MTV Europe Music Award, which they can show off to all their Habbo friends. A select amount of these virtual prizes will be awarded to participants in the campaign’s events.
“Music is the sole biggest asset that our teens users value in their lives, and thus we are extremely happy to partner with MTV Europe Music Awards,” said Christian Batist, Senior Vice President of Marketing at Sulake Corporation. “The highly involving activities in Habbo will allow us to activate a massive music-loving user base to take part in the Awards. We aim to generate a huge amount of votes for the MTV Europe Music Awards from our Habbo audiences around the world.”
There are currently Habbo communities in 31 countries on six continents. To date, over 148 million Habbo characters have been created and close to 14 million unique users worldwide visit Habbo each month. (source: Quantcast). More than 90% of Habbo users are 13-18 years old and the gender split is roughly equal (56% boys; 44% girls). Habbo users spend an average of 43 minutes on the site per visit.