A new independent study shows that IQOS smokeless cigarettes contain more cancer-causing chemicals than traditional ones, despite Philip Morris and other smoking giants claiming otherwise.
Philip Morris and other smoking companies, who have been actively marketing smokeless cigarettes as a completely safe alternative to traditional ones, may be deserving the pointed finger of blame for causing cancer in thousands of people who have believed the ads.
For years, Philip Morris and the rest of the smoking giants have advertised IQOS smokeless cigarettes as the safest way of smoking, but new research suggests that those claims are baseless and deceiving, as those cigarettes may contain even more cancer-causing chemicals than traditional ones.
The hair-raising and disturbing study was conducted by Swiss researches and published in JAMA Internal Medicine, according to the Daily Mail.
As opposed to traditional cigarettes, which burn tobacco, IQOS smokeless cigarettes heat tobacco, which Philip Morris for years has claimed contains 90 percent fewer toxins.
The study, however, begs to differ and offers findings that are in stark contrast to Philip Morris' claims about the seemingly harmless smokeless cigarettes.
Researchers have found that the smoke of the IQOS still has about 84 percent of the nicotine contained in traditional cigarettes. Further findings suggest even more alarming discoveries about smokeless cigarettes, as the study has found that IQOS contains more chemicals that are linked to cancer.
As if that wasn't enough to plague Philip Morris's reputation, the concentration of cancer-causing chemicals found in smokeless cigarettes is much higher than in traditional cigarettes, the study suggests.
Swiss researchers say the cancer-causing chemicals include carbon monoxide, volatile organic compounds, and polycyclic aromatic hydrocarbons, all of which have no "safe minimum limit," according to the study, suggesting that IQOS may have deadly consequences for human health.
While smoking IQOS smokeless cigarettes is mostly not banned indoors – largely thanks to Philip Morris's claims of their harmless effects on human health – the researchers say smokeless cigarettes should be banned indoors just like traditional cigarettes.
Based on the concerning findings of the study, the use of smokeless cigarettes should be banned in public places, as smoking IQOS is harmful to both the user and people around the user.By banning IQOS from public places, this would prevent bystanders from breathing cancer-causing fumes, and smokeless cigarettes are said to contain chemicals that contribute to the high mortality rate of smokers.
The spokesperson for Philip Morris International, the company that is the original creator of IQOS smokeless cigarettes, said the smoke giant was "surprised" by some of the study's "methodologies and conclusions," reiterating conclusions from its studies and claiming that "a number of independent experts prove that IQOS used with HEETS does not generate combustion or smoke."Philip Morris added, however, that it is "open to discuss differences." If Philip Morris indeed flaunted incorrect studies just to sell smokeless cigarettes, then the company risks causing international outrage and having its decades-long reputation among smokers marred.
IQOS smokeless cigarettes are oftentimes confused with e-cigarettes. While IQOS is an electronic device, it is used with mini tobacco sticks as opposed to a nicotine-laced or nicotine-free liquid found in e-cigarettes.Smokeless cigarettes heat the tobacco, which Philip Morris has long argued to be the safest way of smoking. Experts and new studies, however, argue IQOS is not safe and that it must be banned from use in public places due to its higher concentrations of cancer-causing chemicals.
However, more studies are required to either confirm or deny the latest findings that smokeless cigarettes may cause more cancer than ordinary cigarettes.
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