Sacré bleu! French rankle at Louvre McDonald's

Kim LaCapria

Crass American consumerism is coming to one of France's most revered cultural institutions.

Louvre staff and other artsy French types bristled at the inclusion of America's most famous gastronomic low-culture eatery at the museum. The new McDonald's will be France's 1,142nd, but don't expect any welcome mats:

"This is the last straw," said one art historian working at the Louvre, who declined to be named. "This is the pinnacle of exhausting consumerism, deficient gastronomy and very unpleasant odours in the context of a museum," he told the Daily Telegraph.

Didier Rykner, head of The Art Tribune website found the idea "shocking".

"I'm not against eating in a museum but McDonald's is hardly the height of gastronomy," he said, adding that it was a worrying mixture of art and consumerism. "Today McDonald's, tomorrow low-cost clothes shops," he said.

Didier Rykner, head of The Art Tribune website found the idea "shocking".

"I'm not against eating in a museum but McDonald's is hardly the height of gastronomy," he said, adding that it was a worrying mixture of art and consumerism. "Today McDonald's, tomorrow low-cost clothes shops," he said.

Despite the protestations, France is McDonald's second largest market globally, and sales were up 11% over the previous year in 2008.

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