Internationally famous model Gigi Hadid teamed up once again with Tommy Hilfiger to continue their Tommy x Gigi see-now-buy-now collaboration on Wednesday in Venice, California. The event and collection were so highly-anticipated, it almost sold out even before the new styles hit the runway.
According to a written article by Yahoo Style, the second the Tommy x Gigi see-now-buy-now collaboration was available for pre-order online even before the fashion show. The enthusiasm for the clothing line was similar to last year when the collaboration sold out right after the show. This time, however, Tommy x Gigi fans couldn’t wait for the show, and the collection is already selling out certain clothes.
Some of the items listed as “Sold Out” include a red cotton “crop top” (which looks an awful lot like a sports bra) and an oversized red sweatshirt (seen above with Hailey Baldwin sporting a blue version that is still available). Some items actually led to an “Unfortunately, this item is no longer available” page, including the yellow polo with the “Gigi” patch.
According to People, after they perused the Tommy Hilfiger website, they found that at least seven pieces from the latest Spring 2017 collection were either listed as sold out or no longer available.
Featured Images by the Inquisitr
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As for the annual TOMMYLAND runway show which takes place at the same time in Venice Beach, the event featured the most beautiful people from the fashion and entertainment world wearing designs by one of the boldest minds in the fashion industry. According to a written article by Daily Mail, the Hadid sisters, both Gigi and Bella, stole the epic fashion show. However, other models strutting the runway, including Joan Smalls, Stella Maxwell, and Hailey Baldwin, also starred on the runway.
When asked about this year’s Tommy X Gigi collection, Tommy Hilfiger said he and Gigi were “inspired by California.” As a result, the new collection fuses the best of California-inspired fashion with creativity. Apparently, we can all see just how inspiring California was for Tommy and Gigi because most of their new line utilized vibrant colors and designs, and it also featured several styles that were similar to beachwear.
Adding to the spectacle, there was a bit of a “fashion show” even before the fashion show began. The always spectacular Lady Gaga was one of the celebrities attending the show. She wore silver sequined hot pants and topped off her look with jeweled eyebrows. Her entrance was very fitting for the TOMMYLAND fashion show given the fact Tommy Hilfiger went all out for it. There were carnival rides, inflatables, and even churro stands. It was like a day out on the pier for beautiful people, and the pier became the catwalk.
Overall, the TOMMYLAND fashion show was a success as it highlighted the Tommy X Gigi see-now-buy-now collection along with other Tommy Hilfiger collections. But to be frank, just the fact the collection was a collaboration between Tommy and Gigi was enough as proven by the fact that items sold out before the fashion show even began.
[Featured Image by Rich Polk/Getty Images for Tommy Hilfiger]