Lady Gaga's Super Bowl performance has earned the pop singer heaps of praise and a healthy boost to her digital music sales as well.
According to ABC News, Lady Gaga sold around 150,000 digital songs and albums in the U.S. on Sunday, the day of the Super Bowl. That's a 1,000 percent increase, compared to the 15,000 digital sales Gaga made the day before.
The surge in sales comes hardly as a surprise, given the attention and media coverage of the Super Bowl event. Nielsen estimates that 70% of U.S. homes with televisions tuned in for the game between the Atlanta Falcons and the New England Patriots on Sunday night. Preliminary results from Nielsen show that the 51st Super Bowl drew approximately 111.3 million viewers and 190.8 million social media interactions across Facebook and Twitter.
Gaga herself also received a lot of attention on social media for her Super Bowl halftime performance. Vanity Fair reports that the singer was mentioned 2.1 million times on Twitter between 7:50 p.m. and 8:40 p.m. on Sunday night. Gaga began her performance with a rendition of "God Bless America" and "This Land is Your Land" and after "plunging" from the roof of the stadium, followed up with a medley of her greatest hits, including "Born This Way," "Just Dance," and "Bad Romance," among others.