There are now only 15 days until The Twilight Saga: Breaking Dawn – Part 2 lands in multiplexes around the world.
A gargantuan amount of product has already been released, but Summit are clearly keen to mobilize fan anticipation with drip-feed reveals right up until the film's debut on November 16.
In addition to a raft of clips, stills, TV spots, competition giveaways ,and Twitter takeovers, a tsunami of interviews are now coming out from the press junket that took place in Los Angeles last Thursday.
Tonight, Kristen Stewart and Robert Pattinson will hit up The Tonight Show with Jay Leno and Jimmy Kimmel Live before walking the red carpet at a slew of premieres next week.
Now that the specter of a box-office disconnect between fans and director Bill Condon's finale installment has been kicked to the curb with the reconciliation of Pattinson and Stewart, the push to end a $ 2.5 billion franchise on a high is well and truly on.
In an interview with Premiere magazine, Pattinson said:
"I feel like the last movie will get a better welcome. It was made for fans, it's almost like a love letter to them. The film is funny, very tender and it doesn't try to draw in an audience that isn't its [audience]. You'll see, this is exactly why it will please fans the most."