Technology blog VentureBeat has announced this morning at the DEMO conference that it has acquired crowd sourced company database startup Tradevibes for an undisclosed sum.
VentureBeat is renaming the service VentureBeatProfiles, and selling the new incarnation as a platform to "discover, research, and share information and opinions about companies." Along with the core TradeVibes data and platform, VentureBeat is promising that the site will become even better -- "making it much more useful to the hundreds of thousands of users that visit VentureBeat each month." Additional features include support for press releases and conversation tracking.
The acquisition of Tradevibes by VentureBeat is being pitched as positioning VentureBeat as a serious challenger to TechCrunch. Why you'd want to challenge TechCrunch to begin with is interesting, but likewise the parallels are obvious: VentureBeat now organizes the DEMO conference (vs TechCrunch with TechCrunch 50), both sites write about serious startups...well, VentureBeat does more often, both sites compete for the attention of the Silicon Valley tech community, and now both sites sport a company database.
Tradevibes parent company Mill River Labs was funded by a $900,000 round in March 2008 from investors incuding Ron Conway, Aydin Senkut, Dave McClure, and the Kinsey Hills Group. The company has struggled at times due to its emphasis on crowd sourcing data vs creating it in-house, however its smart outreach in providing joint sites has positioned it as a worthy player in the space.
Disclosure: we have a relationship with Tradevibes for the provision of Qbase (see "Company Database) in the nav bar.