It’s now impossible to even go a couple of hours without seeing a brand new trailer for a film that basically reveals its outline and all of its best bits months before it actually hits cinemas. In the past 24 hours alone, we’ve seen clips for Despicable Me 3 and Dunkirk, while in the month of December we’ve already had trailers for The Fate Of The Furious, War For The Planet Of The Apes, Spider-Man: Homecoming, Baywatch, The Circle, Transformers: The Last Knight, The Mummy, and Guardians Of The Galaxy Vol. 2, too.
While each of these trailer have their own merits, there’s a good chance that some, if not all, of them showed us a little bit too much. This batch of movies will be contesting at the box office throughout 2017, but there is one film in particular that they’re all very much aware they won’t be able to compete with: Star Wars: Episode 8.
Due out on December 15, 2017, there’s every chance that the very first footage for the eighth installment to the Star Wars series will be released in the near future, and there were even predictions that it could be attached to Rogue One. But Adam Driver has now admitted that he’d love for Star Wars 8 to be released into cinemas without a trailer being released, insisting that the “less people know” about a movie, “the more exciting” it is for them to eventually watch.
Adam Driver made this admission to CinemaBlend during a recent discussion with the website regarding his upcoming performance in Silence. The Girls and Paterson actor was asked whether he’d be happy if Star Wars: Episode 8 was released without a trailer. This provoked Adam Driver to respond,
“I think that’d be bold. I’d love it, yeah! Then no one would know anything. The less people know, I feel like, the more exciting… the more of an event it is.”
But what are the chances that Walt Disney and Lucasfilm would actually release Star Wars 8 into cinemas without a trailer? Very, very remote indeed. Especially since the first trailers for Star Wars: The Force Awakens did such a stellar job of increasing anticipation and hype for the blockbuster in the months leading up to its release.
The first trailer for Star Wars: The Force Awakens was uploaded in November 2014, over a year before it was actually released, and while it introduced us to the new characters, such as Finn (John Boyega), Rey (Felicity Jones), and the new droid BB-8, the sound of John Williams’ iconic score and the shot of the Millennium Falcon instantly brought back a wave of nostalgia.
The second trailer followed in April, and it gave us a further glimpse at the film’s action as well as giving us our first footage of Chewbacca and Han Solo. In October a third trailer was released, and that led to a frenzied response, as it proved that The Force Awakens would be very true to the aesthetic of the original Star Wars films, while still managing to give very little of the story away, too.
Clearly this strategy worked a treat for Star Wars: The Force Awakens, which went on to become the third-highest grossing film of all time with an intake of $2.068 billion at the box office. Obviously that’s quite a haul for Star Wars: Episode 8 to live up to, especially since The Force Awakens‘ co-writer and director J.J. Abrams has now left the franchise.
Instead, Star Wars: Episode 8 will be written and directed by Rian Johnson (Brick), while he’ll be joined by the returning cast of Mark Hamill, Carrie Fisher, Ridley, Boyega, Driver, Oscar Isaac, Lupita Nyong’o, Domhnall Gleeson, Anthony Daniels, Gwendoline Christie, and Andy Serkis, while Benicio Del Toro, Laura Dern, and Kelly Marie Tran have joined the ensemble, too.
[Featured Image by Lucasfilm]