Sears, Kohl’s, Macy’s, And JC Penney Sued For Misleading Sale Prices

The City of Los Angeles’ state attorney’s office has launched lawsuits against four major retailers: Sears, Kohl’s, Macy’s, and JC Penney over allegations of “false” sale pricing. According to a report from the L.A. Times, the stores advertised misleading “original” reference prices over lower “sale” prices which weren’t actually representative of the list cost of items.

It’s called “false reference pricing” and the attorney’s office says that it’s a common tactic which “play[s] a major role in the companies’ overall marketing and business strategies,” but that doesn’t mean that it’s not banned by California law.

“Customers have the right to be told the truth about the prices they’re paying — and to know if a bargain is really a bargain,” said city attorney Mike Feuer in a statement.