Khloe Kardashian just launched her Good American denim line and it’s already doing well. With Kylie Jenner’s sold-out lip kits and Kim Kardashian’s popular Kimojis, it’s not surprising that Khloe would also do well with her side business.
Khloe Kardashian launched the Good American denim line back in October with designer Emma Grede, reports Entertainment Tonight. According to the brand’s recent press release, the collection already made $1 million on its first day despite the criticism over the jeans and the retail prices. This shocking new figure already makes Good American the largest denim launch in apparel history. Kardashian, 32, revealed in the press release that she’s not letting the success go to her head. She still wants to work hard at her business.
“I’m so happy with the success we have had in the last month, but we have so far to go,” she said. “This is only the beginning.”
The Good American denim line ranges from sizes 00 to 24 and comes in three styles – skinny, boyfriend, and high-rise. They cost from $149 to $215. The collection is expected to include other denim pieces such as skirts, shorts, and jackets. Good American jeans are sold at Nordstrom and on GoodAmerican.com.
“What’s really encouraging is the customer response,” Khloe added. “When people try the jeans they fall in love. The reviews speak for themselves and that’s something I am really proud of. We’ve created a product that works on a girl who’s size 00 and looks equally great in a size 24.”
Khloe first spoke about her Good American denim line last month at Fortune’s Most Powerful Women Next Gen Summit, where she revealed that she had a hard time shopping with friends for jeans after her dramatic weight loss, reports Us Weekly.
“I used to be someone that they labeled as plus-size,” she recalled. “F*** that. I don’t want to be called that. I’m a woman with curves, and what I would say was average size at the time. I was very proud of who I was. I felt so ashamed at the time to go into boutiques and denim shopping. It was something that was super hard for me.”
“I remember the chubby girl in me, and I’m fighting for myself self,” she added. “It wasn’t about having a new denim line. [Creating this collection] was about doing something that empowers women, and something that is really going to break down barriers.”
This shocking news comes after the reality star made a visit to the Good American denim factory and shared videos of herself with the workers. She also fired back at people on Twitter who said it looked like she was inside a sweat shop.
“Watch your mouth,” she wrote. “All make salaries and all are employed in L.A.! Know your info before you chime in. It means a lot to me to fight to make my denim in the U.S. and be employing good wages to all of my hard-working employees!”
Customers have also taken issue with the prices for the Good American line. Since the brand’s launch, the brand’s social media accounts have been met by angry customers who were airing their frustrations over the luxury prices, according to Yahoo.
“They’re amazing jeans but $169? 205?” one wrote. “I’d figure if you want to help all women you wouldn’t make them so expensive.”
“Really not affordable for normal down to earth people that can’t spend that kind of money on jeans it’s sad because we admire you very much I would have loved to get my hands on a pair but unfortunately I don’t just have $200 dollars laying around [sic],” another wrote.
Despite the steep prices, many fans have applauded Khloe for having jeans for plus-size women. Khloe insists that she created the collection since the fashion and denim industry is typically exclusive to smaller body types. She has not yet responded to the criticism over the high prices.
[Featured Image by Joe Scarnici/Getty Images for Fortune]