Viewers who want to watch the 2016 Victoria’s Secret Fashion Show live online will be in luck, with live streaming video and a full replay available for the most anticipated fashion show of the year.
The show will hit Paris for the first time, showcasing a mixture of Victoria’s Secret models, some of the most in-demand performers, and the over-the-top extravagance of the $3 million Fantasy Bra.
The 2016 Victoria’s Secret Fashion Show will be broadcast on Monday at 10 p.m. ET on CBS, and will also be available live online for those unable to make it to a television (a link to the streaming video can be found below).
The list of models walking the runway at this year’s event is long, USA Today noted, including reality-star-turned-model Kendall Jenner. Others who will be featured in Monday’s show include Gigi Hadid, Bella Hadid, Jasmine Tookes, Karlie Kloss, Adriana Lima, Alessandra Ambrosio, Lily Aldridge, Elsa Hosk, Josephine Skriver, Lais Ribeiro, Martha Hunt, Romee Strijd, Sara Sampaio, Stella Maxwell, Taylor Hill, and some other newcomers.
There will also be performances from Lady Gaga, Bruno Mars, and The Weeknd.
As USA Today added, those who watch the 2016 Victoria’s Secret Fashion Show live online will see one of the most expensive — and unnecessary — undergarments in history.
“The major talker this year is the $3 million Fantasy Bra, an emerald-and-diamond-encrusted bra boasting more than 9,000 precious gems and totaling more than 450 carats. It was dreamed up by jewelry designer Eddie Borgo and handcrafted by AW Mouzannar.
“Tookes was granted the honor of wearing the gem. She’s the third-ever black woman to do so in Victoria’s Secret history.”
And just as exciting as the show itself are the stories that emerge about the women featured. One of the most interesting is Elsa Hosk, the Swedish model who has actually been a professional basketball player in her native country.
The 28-year-old said she initially found time both for modeling and seven basketball practices a week, but eventually came to a point where she had to pick one or the other.
“I had to choose basketball or modeling because I was doing both on top of school, and it was hard coming back from jobs and having my teammates already practicing new [skills]. I couldn’t keep up,” Hosk told Ocean Drive in a 2013 interview. “If I’m not the best at something, I don’t want to do it at all. I was the team captain and kept missing games, which was unacceptable, so I chose modeling. But I do miss basketball.”
It turned out to be a wise choice, as Hosk went on to win Sweden’s Next Top Model and later became a Victoria’s Secret model, helping to promote a line of active wear.
Viewers who watch the 2016 Victoria’s Secret Fashion Show live online will also get a chance to see one of the most successful examples of viral marketing in action. The Victoria’s Secret brand has turned what was once a little-seen annual event into what Fortune called a “cultural touchstone,” drawing in close to 10 million television viewers a year. The push comes as Victoria’s Secret is trying to grow its brand and generating $836 per square foot at stores in the United States. As Fortune noted, that puts Victoria’s Secret on par more with luxury brands than just another clothing store in the shopping mall.
Those who want to watch the 2016 Victoria’s Secret Fashion Show live online can click here for streaming video through the CBS website. The pre-show coverage, called “Before the Fashion Show,” can also be seen live online starting at 9 p.m. ET at victoriassecret.com.
[Featured Image by Francois Mori/AP Images]