Kylie Jenner is proving to be quite generous when it comes to her fans. The 19-year-old announced she will be giving away a customized Fiat 500C to celebrate her Kylie Cosmetics pop-up shop this month.
Jenner made the announcement via her app earlier this week and said it’s her biggest giveaway yet.
“This is the biggest thing we’ve ever done!!! Kylie Cosmetics and Fiat are giving away a custom Fiat 500C on my app to celebrate my pop-up shop inside the Westfield Topanga Mall.”
Kylie added that she personally picked out the red and black color scheme for the Fiat with chrome upgrades.
“And it’s just not any car—I personally customized this Fiat just for you guys! I chose a red exterior with an all-black interior, 16″ wheels and all chrome upgrades. Such a sexy car, right?!”
Fans can enter through Jenner’s website and app, or stop by her cosmetics pop-up shop December 9 at the Topanga Westfield Mall in Canoga Park, Calif. to enter onsite. However, according to Bustle, you must subscribe to Jenner’s app in order to enter the giveaway. This does align with her past contents that each required a subscription as well. The deadline to enter the contest is December 20.
Kylie has been teasing her store front for some time as she works to expand her cosmetics brand. She posted two photos on Instagram last month that show an empty store with the caption “soon.” Now, Kylie Cosmetics fans will be able to purchase products directly from the mall for a limited time.
In addition to the Fiat, Jenner is currently hosting a cosmetics giveaway as well. Fans can enter on the Kylie Cosmetics site to win her entire holiday collection bundle. Jenner recently released holiday lip shades, an eyeshadow palette, and other beauty products in celebration of the holidays, and is now giving her loyal fans a chance to win them all during her “12 days of Christmas.”
Bustle compared the young Jenner to Oprah as she continues to give away freebies to her fans.
“You get a lip kit, you get a lip kit — you get a car!”
So far, Kylie has released a “Kylie Lipstick Vault” that consists of 12 matte lip colors, a free gift bag with any lip kit purchase, and now the holiday edition giveaway as part of her 12 days of Christmas. According to Kylie Cosmetics’ Instagram, the Lipstick Vault sold out within seven minutes of being launched as fans eagerly purchased the $120 set. Now, Jenner has her dedicated followers waiting for the next announcement as she continues with the surprises.
While fans are thrilled with Kylie’s daily releases, it’s also amazing marketing on behalf of her cosmetics line. Fans can expect lines and a busy store once her pop-up shop opens next week if her previous online sell-outs are any indication of what’s to come.
Jenner has been known to sell out of new releases within minutes as her cosmetics line continues to see success. With over 10 million followers on Instagram, her brand has proven to be widely popular. Now, Jenner is expanding her merchandise to include The Kylie Shop, which is set to open on December 10.
According to The Kylie Shop’s Instagram page, she will be selling shirts, panties, hoodies, and hats among other items in her highly-anticipated collection. Jenner made headlines as she started promoting the line with suggestive photos several weeks ago.
Jenner has given her fans a lot to look forward to this coming month as she continues with Kylie Cosmetics surprises and giveaways to promote her brand. According to her social media accounts, there are still plenty of announcements to come.
[Featured Image by Frazer Harrison/Getty Images]