A Taylor Swift TV channel is coming to a small screen near you, allowing fans the opportunity to enjoy Swift-related content 24/7.
AT&T announced Monday the launch of a new channel called Taylor Swift Now, which will broadcast the singer’s content 24/7.
According to Variety, the Taylor Swift Now TV channel “will be devoted to the videos, concert performances, behind-the-scenes footage, and more from Swift’s archives.” The TV channel will come with the packages being offered by the company’s new DirecTV streaming service beginning Wednesday.
Swift’s TV channel is an end-result of the multi-year promotional deal AT&T struck with the “Shake It Off” singer last month. That same deal will have Tay-Tay perform at DirecTV’s pre-Super Bowl concert in February, according to Variety.
To get access to the Taylor Swift Now TV channel, fans have to subscribe to one of DirectTV Now’s packages, whose prices range from $35 per month for around 60 channels to $70 per month for 120-plus channels. To get a bang for your buck, you can sign up for DirectTV Now’s special limited-time offer, which signs you up for a 100-channel bundle for $35 a month. No official release date has been announced yet, however.
“We’re extending our entertainment portfolio for those who value premium content, but also want more TV freedom suited for their lifestyle, whether watching at home or on their mobile devices. This is TV your way,” John Stankey, CEO of AT&T Entertainment Group, said.
AT&T also reportedly struck a deal with Hollywood actress Reese Witherspoon, who will release her own TV channel on the streaming service called Hello Sunshine, which aims to produce female-driven stories for a female audience. Hello Sunshine will be headed by tech industry icon Kerry Tucker, who will oversee the project as CEO.
“I’m thrilled to be partnering with Peter Chernin and AT&T on this exciting new company,” Witherspoon said in a statement. “My lifelong passion has been to tell women’s stories with authenticity and humor. This partnership will allow me to reach a greater audience that is eager for more female-driven content.”
Swift’s fans have a lot to be excited about as the “Bad Blood” singer will headline DirecTV’s 12th annual pre-Super Bowl blowout on February 4 in Houston, Texas. The show will be held at a 64,000-square-foot venue specifically made for the event. Tickets will be sold via a series of promotions and campaigns launched by AT&T.
Taylor Swift is probably the most popular female artist of this generation, but it’s also true that her music can be difficult to access. For one, you won’t find her music on Spotify as she pulled her entire music catalogue from the music streaming service two years ago. But that may soon change as the streaming service’s head of music George Ergatoudis said that he’s been having talks with Taylor Swift’s label Big Machine to make her music available again to streaming subscribers.
“Nothing’s guaranteed, but I met up with [Big Machine president/CEO] Scott Borchetta personally and had that conversation with him,” Ergatoudis told MusicWeek. “It’s not a lock-in, but I’ve got every reason to be very optimistic Taylor Swift will be coming back to Spotify. I’m not saying it’s done, but the indications are good, put it like that.”
The Spotify exec also predicted that Adele would be more willing to collaborate with Spotify again in the near future.
“If they were going to make that decision right now, again it would be Adele’s decision so [her manager] can’t fundamentally speak for her, but he thinks the decision would be different,” Ergatoudis teased. “The world’s moved on a lot, even in the last year. There’s a hell of a different market right now.”
How excited are you for Taylor Swift’s TV channel? What TS-related content are you most looking forward to watching once the TV channel is launched?
[Featured Image by Christopher Polk/Getty Images]