Black Friday sales figures are in, and they are, to say the least, amazing as far as online sales are concerned. In fact, they set a brand-new record, with a significant chunk of that figure taken up by mobile purchases.
The past few days were another chaotic, yet fulfilling period for shoppers all over the world, particularly in America. Consumers had flocked in droves to their favorite retail stores to buy items at discount prices, or stayed at home to do their shopping, nonetheless taking advantage of price cuts without having to deal with the mania of Black Friday. And with sales figures now in, it would appear that those online sales have surged to a new high.
TechCrunch cited a report from Adobe, initially stating that Black Friday 2016 was expected to draw about $3.05 billion in sales by the end of the day, or 11.4 percent more sales compared to the previous year's retail holiday. But those estimates turned out to be a bit too modest when the final numbers were in. On Saturday, the publication updated its original report with new information from Adobe, and with the final statistics in, Black Friday sales figures for this year were higher than what was estimated.
All in all, online sales added up to $3.34 billion, good for 21.6 percent growth on a year-over-year basis. Mobile sales took up one-third of that number, with a total of $1.2 billion in sales on Black Friday alone.
